Utell Hotels & Resorts – Utell Collections

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Utell Collections

Current customers Membership Enquiry

"Our segmentation strategy is already yielding great success and we are delighted to see such considerable increase in bookings and awareness for the Utell Collection member hotels. These strong initial results have exceeded our expectations and demonstrated that consumers are choosing their hotels by segment, as advocated by the Utell segmentation strategy which launched in March this year."

Diana Banks,
Senior Vice President Sales and Marketing,
Utell Hotels & Resorts

Utell Hotels and Resorts - The Royal Cancun Hotel

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Utell Collections

Utell® hotels are unique in character but share a passion for quality and service.

To assist the travel trade and consumers in finding the right hotel for the right occasion, the Utell hotel portfolio is differentiated into well-defined categories; Boutique, Luxury, Spa, Golf and Business.

Utell offers a range of marketing programmes designed to promote like-minded independent hotels that offer similar services and activities. Collectively, participating hotels can gain coverage in influential media and reach markets that it would not be cost-effective for them to target on an individual basis.

Utell member hotels benefit from*:

High quality printed and electronic hotel directory
Dedicated websites featuring hotel packages
Electronic marketing, search engine optimisation
Consumer website promotions and partnerships
Trade and consumers newsletters
International PR activities

* Some activities may incur additional costs

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Please contact us if you would like to call on the Utell team to help build your business.

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