Online Marketing
As a member of Utell, your hotels will be represented on over 500 of the world’s most recognised business, leisure and consumer websites. Consumer sites currently include:
- Hotel.de
- Expedia.com
- Priceline.com
- Hotwire.com
- Travelocity.com
- HRS.com
In addition Utell has its own websites that are supported by a team of eMarketing professionals who manage regular promotions from which you can benefit. The current websites managed by Utell Hotels & Resorts include:
www.Utell.com
A customer facing website which features member hotels, their offers, unique content and images. The site features 11,000 Utell and Utell Connect hotels supported by a marketing campaigns including:
- Microsites
- Email campaigns
- Search engine optimisation
- Promotion of seasonal special offers
www.Utellagent.com
A website dedicated to the needs of Travel Agents: UtellAgent.com. The site provides travel agents with the ability to search, make commissionable bookings and receive instant confirmations. Plus there’s an extensive range of well utilised travel agent specific information.
www.Hotelbook.com
Our consumer facing website promotes independent hotels and small groups, enabling them to compete with brand websites. This site has unique relationships with travel search engines such as Kayak.com and Travelsupermarket.com giving access to this key online travel distribution network. The site’s marketing plan includes:
- A monthly e-newsletter with over 60,000 subscribers
- Destination deals promoting competitive rates in key locations
- Award-winning Hotelbook blog and destination podcasts
- Partnerships with major distribution channels such as Kayak, Travelsupermarket, Finn, Onindo, NextTag, Bezurk and Hotelscombined
- Microsites focusing on key destinations and interest groups such as golf and spa as well as luxury hotels for less
- Search engine marketing including SEO and pay per click advertising
- Affilliate marketing
- Promotion of seasonal special offers