Tactical Rate Programmes
Utell offers highly visible, versatile and recognised year-round marketing programmes, which are heavily advertised online and offline through e-shot campaigns, direct mail, chain and consortia marketing and trade advertising.
- GREATRATE is a year-round added-value rate programme. It drives business to hotels without undermining average room rate and in 2008 achieved an average booking value of $650 and average stay of over 3.5 nights
- LATEGETAWAYS is the last-minute bookings programme that is designed to produce revenues helping to fill unexpected gaps in your occupancy.
- RESTAND JET is promoted as a year round promotional programme for Utell hotel members, within 10km of a major airport.
All tactical rates are supported by marketing campaigns that include:
- Email marketing in multiple languages to Utell's own travel agency database of 60,000+ agents
- GDS advertising through Sabre, Amadeus, Galileo and Worldspan directly viewed by hundreds of thousands of agents worldwide.
- Online promotions through Utell's dedicated travel agency website, www.utellagent.com.
- TMC newsletter promotions to Utell's preferred partners such as American Express, BCD and Carlson Wagonlit.
In addition for those hotels wanting to target independent global travel agencies Utell offers UTELLELITE an enhanced commission rate targeting key independent Travel Agencies, which encourages agents to book their discretionary business with your hotel.